MCLEAN, VA - Today SnowSports Industries America (SIA) released the comprehensive 2011 SIA Snow Sports Participation Report detailing snow sports participation trends, participant demographic profiles and differences between core participants and casual participants. The Report covers these mountain disciplines: Alpine skiers, telemark skiers, park and pipe (freestyle) skiers, snowboarders, cross country skiers and snowshoers.
SIA works with its Physical Activity Council partners to survey over 38,500 American households on their sports and leisure activities. This year, the data collected uncovered a number of booming trends among the 21 million active participants in snow sports as well as information from the 10.5 million Americans who consider themselves skiers or riders, but did not participate in the past season and why.
Kelly Davis, Director of Research at SIA said, “This report is a one stop shop for information about consumers in the snow sports marketplace. It clearly describes core skiers and riders as well as more casual snow sports participants. You’ll learn who they are, how often they participate in various snow sports including skiing, riding, and snowshoeing, and what they like to do when they aren’t on the slopes and trails.”
The Report uncovers the other activities snow sports enthusiasts like best which included running, bicycling, skateboarding, surfing, walking and golf. There was also a crossover into more than 100 other activities. This report reveals the ever so increasing diversification in snow sports, particularly in the freeski and snowboard disciplines.
Finally, the Report indicates where skiers and riders are skiing/riding spanning from resorts, resort side-country, non-resort backcountry and in urban and suburban settings.
Below are some of the key findings from the 2011 SIA Report:
- The total number of individual participants in all six disciplines is 21,226,000.
- 7.5% of the total U.S. population (+6 years old) participates in at least one snow sport discipline.
- About 60% of the alpine skiers and 62% snowboarders are concentrated in ten states.
- High income earners account for large segments of participants with 47% of all alpine skiers and 32% of all snowboarders respectively having annual incomes of $100,000 or more.
- Increased diversity among all segments of snow sports participants is a steady trend with African American, Asian and Hispanic ethnicities growing on-average 5% per year and now collectively making-up about 30% of all snow sports participants.
- Snowboarding is a young man’s game, two-thirds (66%) of the participants are males and 64% fall between 13 and 34 years of age. Males make-up 60% of alpine skiers and 44% fall between 13 and 34 years of age.
- Snowboarders participate, on average 58% more days (11.7) than alpine skiers (7.4).