Second winter season yielding increase for Ski Lake Tahoe Resorts

Posted By: The Ski Channel on June 30, 2011 9:35 am


Lake Tahoe - For the second consecutive winter season, the seven Ski Lake Tahoe resorts are reporting an increase in skier visitation numbers that once again outperformed the percentage growth at U.S. ski resorts as a whole by more than four times the national average. There were more than 3.6 million skier visits during the 2010-11 season, marking the second busiest on record replacing last season’s impressive double-digit growth.


Concluding this record-setting 2010-11 winter season, several Ski Lake Tahoe resorts including Squaw Valley USA , Alpine Meadows and Kirkwood Mountain Resort will open their lifts for skiing and snowboarding during Fourth of July weekend. This marks the second consecutive year that the snowpack has been deep enough for lifts to be open in Lake Tahoe from the end of October through the beginning of July.

“This continued positive trend in skier visitation to Lake Tahoe ski resorts is a result of the reliable snow conditions and the region’s long-term commitment to providing the ultimate guest experience for winter enthusiasts,” said John Wagnon, president of Ski Lake Tahoe. “With close to $100 million dollars newly dedicated towards lake-wide snowsports resort capital improvements for the upcoming season, Lake Tahoe remains America’s up-and-coming winter destination.”
With Top-to-bottom powder conditions heading into the November and December holidays, Lake Tahoe was named the “Snowiest Place on the Planet” mid-season during a four-day storm that delivered over ten feet of fresh snow -the highest storm total in more than 40 years. The final seasonal snowfall totals in the Lake Tahoe area crested the 800 inch mark and base depths of more than 300 inches were reported. 


Lake Tahoe boasts more ski resorts in close proximity than any other winter destination in North America, creating an unmatched amount of on-mountain experiences and fun. It continues to be labeled as “America’s favorite winter playground”  supplying visitors with 24/7 nightlife and non-stop entertainment options and award-winning restaurants. While many airports have reduced or discontinued air service, the airport flying in people for Lake Tahoe fun, Reno-Tahoe International Airport, was named the number one airport in the country last year in terms of new flights.

If you haven’t already, start planning your summer and upcoming winter vacation at Lake Tahoe. You can get information and help through the Ski Lake Tahoe website at: