A Match Made in Environmental Heaven
Pacific Palisades, CA and Jackson, WY- As climate change continues to impact winter sports, Teton Gravity Research (TGR) is taking a lead role in protecting the winter season, the foundation for their business. TGR has taken a winning approach to sustainability, which includes a multi-year partnership with Protect Our Winters (POW), the global environmental snow sports nonprofit, by purchasing carbon offsets for all of their winter film properties.
“We’re very conscious of the impact we make on the environment at TGR. The environment is the basis of our existence. We continue to evolve our behavior to minimize our impact and to utilize our broad reach to create awareness. Our partnership with POW helps address these initiatives”, said Steve Jones, TGR’s Co-Founder.
While film productions are inherently carbon-intensive, TGR is doing all it can to reduce their greenhouse gas emissions from throughout the production process, which includes mechanized travel and post-production. For the third year in a row this year, TGR purchased offsets for “Deeper” and “Light The Wick” through Protect Our Winters, a the last step in their carbon reduction strategy.
The offsets are generated by the permanent conservation of the 2,200 acre Van Eck Forest in Humboldt County, CA. The conservation follows a very diligent carbon offset project accounting and verification process and they are registered through the Climate Action Reserve. With TGR’s assistance, the management of the Van Eck Forest Project is expected to reduce more than 500,000 tons of CO2 emissions over a 100-year period. With this further reduction will make sure the forests providing the carbon-richness are never lost.
TGR has also made a significant contribution to POW, representing 1% of their annual revenue, verified by nonprofit partner 1% For The Planet. This contribution will be used to help fund their athlete-led educational program called, “Hot Planet/Cool Athletes” which provides a foundation for professional snow sports athletes to talk to high school students about climate change, inspiring them to become future climate leaders.
Chris Steinkamp who is the Executive Director of POW said, “We’re excited to have the on-going support of TGR, one of our founding partners. They’re taking serious responsibility for their carbon footprint – reducing what they can, offsetting the rest and supporting organizations like POW to educate and mobilize the winter sports community.”