BROOMFIELD, Colo. – July 7, 2011 – Specialty Sports Venture (“SSV”), a wholly-owned subsidiary of Vail Resorts, Inc. (NYSE: MTN) today announced that it has acquired the assets of Outdoor Outlet, LLC, a Wisconsin-based company that owns and operates O2GearShop.com, an online retailer of outdoor/snowsports goods and equipment. O2GearShop.com received more than 2 million visits last year.
The founder of O2GearShop.com, Taylor Olsen, and the team behind the website, will remain with the company. Olsen will report to the chief operating officer and executive vice president of SSV, Kat Jobanputra, who is based at the Vail Resorts and SSV corporate office in Broomfield, Colo.
Jeff Jones, co-president and chief financial officer of Vail Resorts, said, “This acquisition is a perfect complement for Specialty Sports Venture which will be able to leverage its strong vendor relationships and its wide exposure to the snowsports consumer through its more than 150 stores in five states and the broad connections that Vail Resorts has through all of its online and digital media channels.”
“Following on the heels of the most successful year in our 15-year history with the addition of 18 new stores including the retail presence at Northstar-at-Tahoe, Specialty Sports Venture and Vail Resorts are well positioned to continue the momentum. Our expertise, customer relationships and vendor partnerships will allow us to significantly expand the O2GearShop.com business model while providing even greater value to our customers,” said Jobanputra. SSV plans a series of changes to the O2GearShop.com site leading up to the start of the 2011-2012 ski and snowboard season.