Boulder, Colo. — NASTAR, the largest recreational ski and snowboard race program in the world, has announced that 2011 world champion Ted Ligety has signed on to be its official ambassador. NASTAR, which recently re-signed Nature Valley as its title sponsor, has long been a starting point for today’s U.S. World Cup racers.
From his early days growing up in Park City, Ligety has been known to push the boundaries of ski racing. First putting on a pair of skis at the ripe age of two years old, Ligety picked up the nickname “Ted Shred” from a Park City Ski Team coach at the age of 10 because his zeal for slicing through powder was legendary. His first major accomplishment was winning a slalom silver at the 2004 Junior World Championships. However, that was only the beginning of his skiing advancements and accolades.
At 21, Ligety struck gold winning the gold medal at the 2006 Olympic Games in Torino, Italy. Since then, he has went on to win eight World Cup events from 2006 to 2011. He has won the overall World Cup giant slalom title in 2008, 2010 and 2011. Ligety proved once again earlier this year that he’s at the top in alpine skiing by winning the 2011 giant slalom Alpine World Championship.
NASTAR, an acronym for the NAtional STAndard Race, is the largest recreational ski and snowboard race program in the nation. NASTAR provides a fun, competitive racing program that, through the development of a handicap system, allows racers of all ages and abilities across the country to compare their race results regardless of when and where they race.
“It is an honor to have 2011 GS World Alpine champion and 2006 Olympic gold medalist Ted Ligety as our Nature Valley NASTAR ambassador,” said Johnny Alamo, NASTAR executive director of Partnerships & Strategic Alliances. “Ted’s trajectory from his early days of racing NASTAR to being the top racer in the world is what the Next Generation of Ski Racing is all about. As we embark upon rebranding NASTAR with some rock-star imagery, Ted will play a role of inspiration for amateur racers and families within the new marketing campaign.”