Ski Industry Sets All-Time Record!

Despite a harsh economic climate, the National Ski Area Association announced this week that a new all-time record of 60.4 million skiers and snowboarders was recorded during the 2010-2011 season in the final Kottke End of Season Survey.

The preliminary numbers which were released in May, projected that this would be the second best season on record. But, the added bonus of a never-ending winter season allowed many ski areas to operate late into the spring and, at 12 slopes, as late as Independence Day.

Estimates are that 50,000 people took advantage of snow fun over the Fourth of July weekend.

The industry hit the 60 million mark once before during the 2007-2008 season. What it means is that we skiers and snowboarders might give up eating, but will never give up the slopes.

Adam Rosenthal ( More Posts)

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