Salomon Snowboards and Bonfire Launch New Website for 2012 Season

Posted By: The Ski Channel on August 19, 2011 2:06 pm

PORTLAND, OR – Big news was announced yesterday for Salomon and Bonfire. They are joining forces to bring snowboarders a new website for the upcoming 2012 winter season that will be updated 24 hours a day through social media feeds and rider-driven content. This new site will allow snowboarders to stay updated and get all information on both hard and soft goods from these award winning companies. The design will allow for easier browsing with all team rider information will be in one location.

Besides having convenient tabs for each respective company for easy informational access, the new site will have a dynamic blog presence run through Tumblr with contributors from all over the world including team riders and sales reps. “Bonfire and Salomon site users have increased dramatically over the last 3 years, our new sites, which are simple to navigate and loaded with new content, should help us continue to expand our web presence,” said Brand Director, Brad Steward. 

Salomon Snowboards and Bonfire outerwear have had a long-standing relationship since 1995 when Salomon purchased Bonfire from Brad Steward, who directs marketing for both brands today. Bonfire Snowboarding Outerwear is designed and developed in Portland, Oregon. Salomon Snowboards is designed and developed in Annecy, France. 

The site will be accessed through both Salomon and Bonfire’s websites at:                          and