Swix Sports and Diamond Machining Technology Partner-up

Posted By: The Ski Channel on September 16, 2011 7:46 am

HAVERHILL, MA - Swix Sport USA is recognized as the leader in Ski and Snowboard waxes and tuning tools for winter sports enthusiasts.  They have announced a partnership with Diamond Machining Technology (DMT) to create a line of co-branded custom diamond ski-tuning stones. DMT will produce two custom Swix Sport ski and snowboard sharpeners – 70 mm and 111mm long – in 5 grits. These sharpeners will be unique to Swix and will feature DMT’s iconic polka dot pattern.

“With this step, Swix has strengthened its position as the number one Alpine Tuning Tool supplier in the ski and snowboard industry,” said Steven Poulin, CEO of Swix Sport USA.

“Skiers and snowboarders recognize the value of DMT diamond stones to improve their performance on the slopes. This partnership with Swix Sport USA will get the DMT brand in front of more people. The strength of the Swix brand will boost our presence in the ski and snowboard market,” said Mark Brandon, President of DMT.

Poulin agrees both companies will benefit from partnering in product development, logistics, sales and marketing.

“With the vast distribution power of Swix and our ability to reach thousands of specialty retailers, combined with DMT’s engineering and product development, this partnership makes complete sense for both brands,” said Poulin.

Next month, DMT will deliver the first of its Swix Sport sharpeners in the United States. The companies plan on extending the program Worldwide in 2012.

About Swix Sport USA:
Swix Sport USA is a subsidiary of Swix Sport AS, of Oslo, Norway. Swix Sport USA is the distributor of Swix, Toko, Uvex, Swenor and Dermatone products in the United States.

About DMT Diamond Machining Technology:
DMT was founded in 1976 and manufactures a full line of diamond sharpening tools for use in woodworking, camping, fishing, hunting, outdoor and winter sports, culinary arts, gardening, police/security and industrial applications. The company has earned a HANDY Innovation Award, the National Home Gardening Club’s Seal of Approval, the Handyman Club of America’s Seal of Approval, seven Blade Magazine Knife Accessory of the Year Awards and an international award for innovation at Germany’s International Hardware Fair. All DMT sharpeners are proudly made in the USA.