EVO Celebrates 10 Years of Growth

SEATTLE, WA - Evolucion Innovations, Inc (Evo) has become a phenomenon in action sports retail. After ten years of growth through some of the most innovative decisions and challenging times in the action sports industry, the company owes its longevity to a successful take on an uncommon business model – first online, then brick-and-mortar, and in the near future, print.

This October 21, evo will host business and community partners, family, friends and customers in Seattle to recognize those who have loyally backed its unique ideals and who joined to form the vibrant culture that has made evo one of the biggest nationwide success stories in action sports retail this decade.

Byrce Phillips founded Evo in 2002 at a midpoint in his college career. He based his company on a set of core values dubbed the “Great Eight,” focusing on credibility, authenticity, respect and above all “evolución”. When ebay.com spread like wildfire, evo leveraged the channel as an opportunity to maximize driving low-margin sales while still catching early morning powder turns. Bryce’s two-man team shipped skis from his garage while designing a website that would grow sales by more than 1,000% in three years. Now ten years later, the Company has grown to over $25 million in revenue and employs over 100 enthusiasts of the sports and the evo culture.

To reduce the financial barriers associated with skiing, snowboarding, skateboarding or wakeboarding, evo’s greatest advantage has become its competitive price match guarantee and the super closeouts offered in the online outlet. Highly regarded today by consumers and industry advocates alike, evo has been honored with awards including Skiing Business’ “Top Website (2011),” Inc Magazine’s “500 Fastest Growing Companies (2007/2008),” and Wake Awards “Break Out Shop of the Year,” among others.

Evo’s 10-year anniversary event will be held in the recently renovated Fremont Collective, one of many restoration projects Phillips has undertaken in part through his growing real estate venture. The event will feature evo’s second annual winter outerwear fashion show, USNAPS Photobooth, silent auction, gift bags, and a special musical guest. Benefits from this years event will be offered to The Service Board, a youth focused non-profit that engages kids through skateboard and snowboard mentorships, another continuing focus for Phillips and evo.

While the musical headliner will be kept to rumors until the 21st, evo’s track record leaves expectations for another exciting night, having hosted artists such as Common Market, Snow Patrol and legendary emcee Talib Kweli, who closed out the first anniversary of the retail shop.

Sponsors will include The North Face, Ride, Oakley, Bonfire, GORE-TEX, K2 Skis, Nike Snowboarding, Smith, Burton, Orage, Salomon Freeski, Armada and more.

About Evo:

Evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through our unique events, movie premiers, art exhibitions, and partnerships we are simply providing a venue to share what we love. Passion for building community is a driving force – both on a national level and locally here in Seattle.

Justin Keppler ( More Posts)

Editor-in-chief of The Ski Channel

Justin hails from the “endless winters” of Western New York where he obtained dual degrees in Film Studies and Political Science from The University at Buffalo. He brings a deep passion for action sports, technology and culture to The Ski Channel and directs the television network’s online presence.