OLYMPIC VALLEY, CA - Squaw Valley announed the appointment of Michael DeGroff as the latest addition to the resort’s executive leadership team. DeGroff will be taking on the role of Vice President of Resort Services, and is bringing over thirty years of culinary, retail and rental experience in the mountain resort industry. DeGroff joins the team from Steamboat Ski Resort, where he served as the vice president of resort services, and will be taking control of operations at Squaw starting next week.
“We are delighted to bring Mike on board,” said Andy Wirth, Squaw Valley’s president and CEO. “With his extensive experience in culinary services, including oversight of two fine dining establishments, retail and ski rental operations and his proven track record, DeGroff will be instrumental in helping to significantly raise the Squaw Valley guest experience.”
DeGroff will oversee several of the resort’s main operational departments, working with each division to ensure seamless operations and an uparalled level of guest service. Specifically, DeGroff direct Squaw Valley’s culinary services, retail operations, and ski and snowboard rental and demo departments.
“My older brothers and sister’s passion for skiing was sparked while watching the first televised Olympics in Squaw Valley,” said DeGroff. “They passed their love of skiing on to me, and my passion grew greatly during my tenure in Steamboat. It will be an honor to be a part of the renaissance at Squaw Valley.”