Bolle Becomes the Official Eyewear of Telluride Ski Resort

Posted By: The Ski Channel on September 27, 2011 10:49 am

TELLURIDE, CO - When you are standing atop one of the epic peaks of Telluride Ski Resort, the last thing you want is to be squinting your eyes in the sun as you drop into a fresh bowl.

Quality googles are important on the mountain, and if you plan on properly observing the majesty of one of the top resorts in the nation, then you need one of the top eyewear companies to compliment the view.  

Through a recent announcement between Bolle and Telluride Ski Resort, Bollé Eyewear will become the Official Eyewear of the resort, thus beginning a mulit-year marketing partnership between the two brands. Telluride is a year-round resort that offers its patrons access to unparalleled alpine experiences, along with fantastic golf and cycling opportunities. It just so happens that Bolle creates multiple lines of eyewear products tailor-made for each of these disciplines — making this agreement a perfect fit.

Each company prides itself on progressing the mountain lifestyle and further developing its positive perception.

“Telluride embodies the true mountain experience,” said Kerri MacWherter-Webb – Eyewear Marketing Manager for Bollé. “Bollé eyewear is all about performing at your peak and enjoying the outdoors in a wide variety of activities. Telluride’s diversity gives us that opportunity every month of the year. With Bolle’s global presence and Telluride’s global clientele – it’s a match made in the mountains, and one we are very proud of.”

“Bollé is recognized worldwide as an authentic brand with a long history as a leader in the mountain lifestyle industry,” added Matt Skinner, Vice President of Marketing for Telluride Ski & Golf. “Bollé is an excellent match for Telluride, and we look forward to continuing to create unrivaled experiences for our customers through the partnership.”


When you finally reach the bottom on the mountain, on your final run of the day at Telluride, the tan line left from you Bolle googles is going to scream “authentic  mountain style”!