Breckenridge Prepares for Illustrious 50th Anniversary Season

Posted By: The Ski Channel on September 27, 2011 11:40 am

BRECKENRIDGE, CO - The Breckenridge Ski Resort has announced details for the ski resort’s 50th anniversary season, with opening day set for November 11, 2011. The resort and their guests are gearing up for one of the most anticipated seasons in history. Following a season like never before last year, during which Breck set a new record of 519 inches of snowfall over the course of the season and saw the successful openings of several new attractions at the resort, Breck is preparing to take it to an entirely new level for 2011/12.

Breck’s actual 50th birthday will fall on Friday, Dec. 16, 2011. The resort will celebrate 50 years of existence on this day, commemorating the grand opening of the resort, which first opened to the public on Dec. 16, 1961. This date will fall in the midst of one of the resort’s signature annual events, the Winter Dew Tour, which is set to take place that same weekend with competitions on the mountain and celebrations throughout town.

Over the last 50 years, Breck has cemented its place as one of the world’s most popular ski destinations, and has managed to host millions of guests from around the world without ever compromising their trademark attitude and laid-back welcoming character, for which it has become famous. The resort has hosted approximately 39 million skiers and snowboarders since 1961 (the first season featured around 17,000 total skier visits, as compared to 1.63 million in 2010/11) and was the first ski resort in North America to install a high speed quad chairlift, in 1981. Breck became the first ski resort to allow snowboarding in Colorado in 1984. Breck installed the Quicksilver Super 6, the first and only double loading chairlift in the USA, in 1996. Then in 2005 Breck built the highest high-speed quad chairlift in the world, the Imperial Express Superchair, topping out at an elevation of 12,840 ft. Breckenridge has truly been an industry leader.

To help build excitement leading up to the start of it’s 50th season, Breck will give away a free prize every day of the 50 days leading up to Opening Day. Fans just have to like the Breck Facebook page to be eligible to receive prizes. In addition, Breck also announced plans to celebrate their anniversary season with guests all year long with the implementation of the Breck “50 Wishes” campaign. Throughout the course of the season, guests will be able to submit any wish they’d like to see fulfilled at the resort. Breck staff will compile 50 of these wishes and make them come true during the year!

Also new at Breck this season, guests will get the chance to use the next generation of Vail Resorts’ popular ski and snowboard application, EpicMixTM which will revolutionize how guests take and share photos. The Company’s photographers will take professional photos which will be shared with guests in a low-res format for free. A high-res image will be available for purchase online. Breck is also launching a fantastic lodging deal: 50% off room nights of 2 nights or more from Opening Day through December 15th.

Guests can get the most of all these deals, events, EpicMix and more with the The Epic PassTM, the best season pass deal in the ski industry offering unlimited, unrestricted skiing at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar-at-Tahoe and Arapahoe Basin is now available at $649 for adults.

“Even though it’s our birthday season, we thought it’d be great to focus the celebrations on our guests and truly give them the experience of a lifetime,” said Pat Cambell, Breck SVP & COO. “It’s our way of celebrating in that signature Breck style, and at the same time thanking our guests for their support over the last half-century.”