DOVER, VT - The Dover, Vermont Select Board approved a motion on Tuesday to spend $100,000 in a marketing campaign to promote tourism in the Mount Snow Valley to combat the negative impressions of the post-Tropical Storm Irene.
Local businesses are looking to welcome patrons to the area for what would have traditionally been the lucrative fall foliage season and beyond, and with primary roads and most secondary roads now open, this ad campaign will hopefully help rejuvenate the local economy.
The motion was brought about in a collaboration between members of the Dover Economic Development Committee, Dover Select Board and Mount Snow in which a marketing plan was presented to the Select board featuring data to that included demographics, reach, advertising mediums and costs.
Vinnie Lewis, Director of Mount Snow Marketing said “It’s is very important to the vitality of our community that people know we are open for business and accessible following the floods caused by Tropical Storm Irene”. It is indeed vital for those areas so devastated by the storm to get back to their normal lives as soon as possible.
This marketing campaign will be financed through the 1% local option tax put into place in 2008 with the purpose of funding initiatives that will improve Dover as a place to live, work and visit.
The plan has already been put in to motion and soon people in southern New England and the greater New York metropolitan area will be seeing the billboards, print and internet ads promoting the message that the Mount Snow Valley is open for business.