SIA Snow Show Daily Announces Preview Issue

Posted By: The Ski Channel on October 13, 2011 2:01 pm

Denver’s 2012 Snow Show is set for January 26-29 and publishers of the SIA Snow Show Daily (together with SnowSports Industries America) recently announced a plan to publish a SIA Snow Show Preview Issue. The issue will provide the industry with a sneak peak of the Colorado Convention Center’s 2012 Snow Show as well as the Winter Park Resort/Devil’s Thumb Ranch On-Snow Demo/Ski-Ride Fest (January 30-31).

Andy Bigford, Snow Show Daily editor and publisher said, “There’s a long history of Show preview issues, and in recognition of the Show Show’s importance and the need for strong trade information, we’re bringing the concept back.”

The Preview will be available on the 2012 Snow Show floor and will include exhibitor listings, on-site events and tips for taking full advantage of the Snow Show and On-Snow Demo/Ski-Ride Fest. The issue will also be delivered in early January to over 12,000 retailers, buyers, suppliers, reps and industry insiders, and emailed to 30,000 industry members. Additionally, the Preview sets the stage for 2012/13 product launches and gives industry analysis of the sell-in/buy-in process as well as advice on completing the 2011/2012 sell-through.

“SIA is always looking to give the industry a head start before the Snow Show. We realize time spent at the Show is precious and can be hectic, so getting a preview will help a lot of people be proactive about planning their Show experience,” added David Ingemie, SIA’s president.

The Snow Show is predicted to attract over 19,000 attendees (composed of suppliers, retailers, reps, athletes and professionals). 96% of the supplier market share will be represented at the sold-out show by over 900 snow sports brands featured in an exhibit space of over 330,000 net square feet.