Chris Licata has been named the President of the Tecnica Blizzard divisions for the Tecnica Group. He began as an advisor back in November of last year before becoming steadily more involved in the company. Latica has spent almost 20 years involved in the ski industry as the Vice President & Director of Sales at Salomon North America and President of Dynastar/Lange USA.
Peter Weaver, CEO of the Tecnica Group USA said, “It has been a very productive working relationship to have Chris involved during the past ten months. Naming him to the Tecnica Blizzard executive position is a logical next step for both the company and for Chris, and gives us the chance to tap further into his leadership skills at the strategic as well as the daily operating level. The position will expand Chris’s role at Tecnica Blizzard to the full scope of executive and P & L responsibilities.”
Licata added, ” Over the past ten months working with the US Tecnica/Blizzard team I’ve gained a unique perspective into not only the extraordinary potential of both brands but also the strength and passion of every person on the Tec/Blizz team. From a global perspective I genuinely appreciate the unique and inspiring culture that exists within The Tecnica Group, which is a true testament to the leadership of the Zanatta family. I’m looking forward to working with our team and our retailer partners as we continue to evolve our brands and products.”
Located in West Lebanon, NH, Tecnica is a well-known leader in alpine ski boots and winter and outdoor footwear. Tecnica boasts quality, high performance products and has been producing work and mountain boots since 1960. Blizzard Sport USA is rising as a brand of alpine skis in the U.S. and current Olympic silver medalist, Reinfried Herbst has won on Blizzard skis. Blizzard continues to grow in the U.S. market and has been named SKIING Magazine’s 2012 Ski of the Year (for the Cochise).