From Liftie to COO: Mountain Creek Welcomes Back Ed Youmans

Posted By: The Ski Channel on October 17, 2011 8:50 am

Mountain Creek, has announced that effective immediately, Ed Youmans will be assuming the role of Chief Operating Officer for the resort. Youmans got his start as a lift operator at Mountain Creek in the 1980s when it was still called Vernon Valley/Great Gorge. He has since been a part of resort operations at Diamond Peak, in Lake Tahoe for the past 13 years where has served as its General Manager.

As a New Jersey native, Youmans grew up skiing at Vernon Valley/Great Gorge, and translated his love for winter sports into a career path. Anything but the stereotypical ski bum, Youmans worked his way up the ranks from a lift operator position in 1984, to eventually become the Mountain Operations Manager, before leaving to fill an executive role at Diamond Peak in 1995.

Once back at Mountain Creek, Youmans will be reunited with his former GM Bill Benneyan, to whom he reported back in 1994. Benneyan, who became the Chief Marketing Officer for Crystal Springs and Mountain Creek in 2010, will be working hand-in-hand with Youmans as the two oversee the resorts development into one of the most modern, full-service resorts on the east coast.

“I couldn’t be happier to have Ed coming back to Mountain Creek as a peer. His work rehabilitating Diamond Peak is well known in the industry and with the new capital we’re investing in this resort, I couldn’t think of a better guy to guide us through some amazing years of growth,” commented Benneyan.

The addition of Youmans comes at an ideal time for Mountain Creek, as there are plans to undergo a 360 degree revamp of the resort. After the successful merger of Mountain Creek by Crystal Springs Resort in May of 2010, more than $40 million dollars has been invested to improve the resorts infrastructure, including the largest snow tubing center in the country and the world-class, 55,000 square foot Red Tail Lodge. Combined together, Crystal Springs and Mountain Creek now offer 4-season world-class amenities including seven award-winning golf courses, two top-ranked spas, abundant lodging, a globally-renowned 120,000 bottle wine cellar, the Mountain Creek Waterpark and Diablo Freeride mountain bike park.

Mountain Creek offers over 167 acres of terrain on four mountain peaks with 100% night skiing and the region’s highest vertical at 1040′.