Julian Carr is one of the most exciting skiers to follow in the industry. Not only does he make big things happen in the mountain, but he does so with soul and style. To ensure his gear looks as good as his skiing skills, Juilan founded the athlete-powered apparel company Discrete.
The headwear and clothing company, known for its indefinably sick designs and comfortably slim fitting products has been growing leaps and bounds the past few years, and doesn’t look to be slowing down anytime soon. To capitalize on this momentum and a shared demographic, Discrete and Mark Miller Subaru, two core Salt Lake City brands, have embarked upon a partnership in order to take full advantage of the energy between their brands. Discrete has unveiled their customized Outback all-weather vehicle with both Mark Miller and Discrete branding. This will bring about a huge presence for both companies in the greater Salt Lake City area, and the various mountain resort lots it finds itself parked in.
Julian Carr, owner and founder of Discrete approached Mark Miller with the concept. “Mark Miller and Discrete have a win-win situation on our hands, we both speak to the same consumer: young adults who love the outdoors, we’re helping each other gain exposure to the right people, a marketing idea we’re both very happy to pursue. This partnership will have great synergy between our brands.” he said.
Julian says, “I’m taking a big step up from a 1995 Isuzu Trooper, so this car is like a dream! Basically it has everything I could want from a vehicle to take me up to the mountain every day.”
George Rosca, Marketing Manager at Mark Miller Subaru said, “As a renowned professional skier and founder of Discrete Headwear, Julian Carr is a fantastic ambassador for the Mark Miller Subaru brand. We look forward to working with Julian and utilizing his positive influence over his social media fans and followers to further expand our marketing outreach. The first time I watched Julian drop a cliff on video I was a blown away! By providing a 2011 Subaru Outback to Discrete, it will allow Julian to safely reach his next adventure and keep pushing the boundaries.”
While Julian clearly has no problem hucking himself off a 200 foot cliff, he thankfully drives in a more reserved manner. So the next time you’re wandering through the mountain parking lot, or on the streets of SLC feel free to wave as the Discrete Subaru Outback cruises by. Keep a look out for the beast on four-wheels throughout the 2011-2012 season at industry events, movie premieres, competitions, and on Discrete TV’s web series, and of course in the front row at all major Utah mountain resorts!
You can also catch Juilan Carr in the upcoming feature film Winter, from us here at The Ski Channel.
For more information on picking up your own whip, feel free to visit www.markmillersubaru.com. You are of course always invited to expereience Discrete style and keep tabs on the vehicle’s whereabouts at www.discreteheadwear.com.
Check out the latest offerings from Discrete including the new Arccos and Baston knits. And stay tuned for some killer webisodes from Discrete TV!
Julian says, “It will be pretty tough for anybody in the world to dislike either of these beanies.”
And we agree!