POW Partners with GORE-TEX

Posted By: The Ski Channel on October 24, 2011 8:14 am

POW Gloves is partnering with W.L. Gore & Associates to use GORE-TEX® and WINDSTOPPER® technologies in their winter 2012 collection. POW Gloves are “Built to Last” and are sold in over 37 countries while Gore is bets known for its waterproof and breathable GORE-TEX® fabric. GORE-TEX® will be prominent in many POW models such as the Mega GTX® and RoyalGTX®.

Graeme Fuller of Surf Sales (POW’s UK distributer) stated, “We’re now ready to take the technology global; our distributors are hungry for the same quality and performance, “It is very good news that POW will feature the GORE-TEX® brand worldwide as GORE is recognized by UK riders as the premium membrane technology. Combined with the excellent fit and function of POW, these new gloves will provide riders with the quality required for the conditions that we tend to face in Europe.”

POW Founder and CEO Dustin Goss added, “The license extension is valued very highly within the walls of POW. Our team worked hard to plan, execute and deliver the implementation of GORE-TEX® brand technology into our latest offering, a technology that has become the leader in high performance durable waterproof technologies. Side-by-side with POW’s “Built to Last” mantra, these new GORE-TEX® gloves are the utmost in high-performance hand-wear.”

The 2012-13 POW Gloves line will be showcased at the SIA Snowshow in Denver, Colorado from January 26-29, 2012 and at ISPO in Munich, Germany from January 29-February 1, 2012.