The Russian resort town of Sochi wrapped up its second “Clean city – clean sea” initiative last week, in honor of International Black Sea Day and World Clean-Up Day.
Reaffirming Russia’s commitment to the rehabilitation and protection of the Black Sea ecosystem, the Sochi 2014 Organizing Committee, the Sochi City Administration and the Coca-Cola Company, Sochi 2014′s global partner, organized a series of projects designed to enhance the region’s already stunning natural environment.
International Black Sea Day commemorates the 1996 signing of the Strategic Action Plan for the Rehabilitation and Protection of the Black Sea by Bulgaria, Georgia, Romania, the Russian Federation, Turkey and Ukraine.
This year, opening ceremony celebrations were held in Sochi’s central square, which was transformed into an educational ECO-town for the festivities. Schoolchildren, students and Sochi 2014 Volunteers all took-part in the eco-activities.
Highlights from the event included an educational roundtable, dedicated to raising environmental awareness and culture. Nikolay Drozdov, Moscow State University professor and famous TV presenter as well as representatives of the Sochi City Administration, civic environmental organizations and business community participated. Members of the Sochi 2014 Organizing Committee and the City Administration also awarded prizes to the winners of the “Black Sea Week” school ecological competitions.
The World Black Sea Day and the World Clean-Up Day were joined by 16 Sochi 2014 Volunteer centers in 12 Russian cities. In total, more than 3,500 volunteers across the country undertook clean-ups as well as a number of creative and social projects.