Legendary ski specialty brand, Powderhorn, has just announced their partnership with world-renowned skier Chris Anthony. Chris is a former Alaskan Extreme Skiing Champion, veteran of 9 World Extreme Skiing Championships, he has been in 22 Warren Miller Films and most recently he founded the “Youth Initiative Project.” With all of this, comes a massive network as well as creditability with the name Chris Anthony.
“We’re thrilled and proud to have Chris join the Powderhorn team,” said Doug Sanders. “Chris is an exceptional person and an amazing pro skier with a long list of accomplishments. He’s an industry ambassador known and respected throughout the world.” Chris will help guide Powderhorn to design their new gear. Powderhorn is commited to designing the best clothing gear for skiing, and will not let anything go into production that hasn’t been personally tested and approved by their ski team.
Chris Anthony came on board with Powderhorn because the two people running the company, Kate and Doug Saunders, are dear friends of his. “They are like famiIy to me and I want to see this brand grow. Nowadays, you have to be more than just a good product. You have to be part of the culture.”
Here’s Chris rockin’ some new Powderhorn Gear!