All female skiers and snowboarders should now be aware of Betty Rides, an all-chick fashion brand making their name for hip snow fashion. Featuring an aray of vibrant colors to make you stand out in the snow, their range of sizes will fit all female athletes. Stand-outs include neon block-patterned jackets, dress length hoodies, cute beanies, and lots of pastel colors. They really sport it all, now with a new bathing suit line to accompany the outerwear collection. This independent company is truly dedicated to finding a great fit for the ladies.
Check out their promo video from the SIA Fashion show, with the line’s awesome “gear for girls that can ride really hard!”