New Revolutionary Snowboard Product: Twisted Bindings

Posted By: The Ski Channel on November 4, 2011 7:03 am


Interview by Austin Willis
Every couple of years, a new product comes along that changes the way we live. First, there was Henry Ford’s Model-T, then the late Steve Jobs’s ipod, both of which transformed culture and society and have made life easier and more satisfying. As for a similar innovation in the history of action sports, there was the leash for surfing, whose introduction not only made the sport safer, but also more accessible. This has led to billion dollar enterprises, but more importantly, has generated enormous popularity for the passion of staying stoked.

Twisted Bindings is a new company based out of San Clemente, CA, and they have created a product that they believe will follow in the footsteps of giants and change the snowboard industry forever. The start-up has created their patent pending Twisted Binding– which allows a snowboarder to twist their front binding 90 degrees forward, so their front foot is pointing in the same direction as the nose of the board. The normal binding position, with both feet strapped in and perpendicular to the nose of the board, is perfect for carving out the side of a mountain. However, with the back foot unstrapped, it becomes awkward when trying to shuffle to the next lift, uncomfortable while riding the chairlift, and exhausting when trying to get past flat terrain.

Twisted Bindings has created this revolutionary new hardware by utilizing an injection molded polymer with a spring-loaded stainless steel pin to allow for total rotation. The Twisted Binding consists of two thin polymer plates that can attach to almost any snowboard binding system. It works by leaving one plate stationary while the other rotates up to 90 degrees. This patent pending technology allows the boarder to quickly and easily adjust their front binding to many different angles to meet every snow and terrain condition as well as any personal preference.

 

 

 

The Ski Channel is always excited for new gear that can make the sports we love more enjoyable and accessible, so we got in touch with the Twisted Binding Team to find out more about this innovative product.  We spoke with Paul Stokes (Founder, Creator), Leslie Miller (Co-Founder, President), Jaclyn Lineback (Brand Ambassador Director), Lauren Carr (Director of Marketing), and Vail Miller (Creative Director, Social Media).

 

 

 

[The Ski Channel Interview with Twisted Bindings]

The Ski Channel: How did you come up with the idea for Twisted Bindings?

Leslie: We were very lucky to get up to Mammoth a lot last season and we began to think our way through a design solution to all the standard complaints and pains of snowboarding. We started with super simple drawings on cocktail napkins at the lodge at Mammoth. By the end of the nine days we pretty much had a design. Then we went to a prototype with the help of a structural engineer, then to a metal prototype, then a nylon prototype, and then went to another nylon prototype, then to a structural polymer. 

TSC: With the two plates sliding over one another, what are the chances of ice lock?

Paul: We put this thing in a bucket of water and froze it in the deep freeze. It actually likes it. The plates actually work better. When they’re frozen they slide on each other a lot better.

TSC: What’s the future of Twisted Bindings?

Leslie: [Twisted Bindings] is going to change the snowboard industry. For so long people have struggled through the chair lift line, sat uncomfortably through the chairlift, have gotten stuck in flat terrain, and its always just been accepted as just the way it is. With Twisted Bindings, now they’re going to enjoy riding on the chairlift, they are not going to have that strain in their knees that they’ve had, and they will be able to ski through flat terrain. And when they’re more into it, they have the ability to customize their foot stance. So we see it not as an accessory, but as something that will become the norm –the way the parabolic ski did with the ski industry.

TSC: Who will these new bindings appeal to most? Beginners and/or Pros?

We truly believe it will appeal to everyone. It might not appeal initially to hardcore snowboarders because, quite honestly, they don’t need it; they’ve never used it and they don’t see it as something they need. But we believe that once they snowboard with it and they understand that it won’t interfere with what they’re doing, but will significantly remove the strain on their knees and make snowboarding enjoyable, they won’t want to go without it.

TSC: How does the added disc affect performance? Does it affected riding at all?

Jackie: Some pros that have demoed the product didn’t really want to try it at first, but the next day they were saying how much they missed it and noticed the difference in comfort on the lift and on the flat, and how they didn’t want to go back to the traditional way. They didn’t notice any difference in the park– doing rails, jumps–anything!

TSC: Tell us more about the health benefits.

Leslie: Its been really, really fun! We took a group of 21 to 25 year olds on a few demo trips recently that were about three days each, and they went hard every day. You wouldn’t expect that people so young would be complaining about their knees. But after using the Twisted Binding, they were no longer complaining about their knee or ankle pain. They feel so much better that it actually lets them ride longer.

TSC: So the Twisted Bindings are almost a preventative measure to injury as well, not just an easier way to get on and off the lift.

Vail: Injuries are more prone to occur at the end of the day, when exhaustion kicks in at the end of a session. This is just lessening the exhaustion through your quads, thighs, and not twisting your ankles and knees. So it lessens the chance that you’ll get an injury. Also, if you have any previously existing injuries in your knee or ankle, it will reduce the pain there, too.

The Ski Channel: Have you had success introducing these into ski schools?

Leslie: Yes, we have had some success in introducing them to ski schools, and we see it taking off. We think its going to change the industry, and it will be the way people snowboard. We will be asking ourselves why we rode without it before.

TSC: Well, the product sounds super sick! Where can we pick some up?

Check out our site at: www.twistedbindings.com

- End of interview

 

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