4th Annual Tahoe Snowcial Connects Snowsports Enthusiasts

Posted By: The Ski Channel on November 10, 2011 6:52 am

Heavenly Mountain Resort is gearing up for the fourth annual Tahoe Snowcial, which runs January 18-21 2012. The one-of-a-kind winter festival brings digital storytelling, snowsports and technology together in celebration of those who live their passion on the snow and tell their stories online.

This year, Joe Fernandez, CEO and co-founder of Klout, the social media analytics site that measures a user’s influence across their social network, will headline the conference portion of the event as the keynote speaker.

“Snowsports are all about hanging out with your friends and expressing yourself on the mountain. Bringing this combination online is really exciting to me and I am proud to be involved with Snowcial,” Fernandez said. “I grew up in South Lake Tahoe and learned everything I know about snowsports at Heavenly Mountain Resort. I am very much looking forward to this homecoming.”

Vail Resorts CEO Rob Katz is also scheduled to present on the conference’s first day, which will feature an influential line-up of soon-to-be-announced speakers. Day Two will consist of panels that cover topics such as technology tools and techniques, the science of social, measurement, storytelling and social media’s influence on action sports.

In addition to the conference portion of the event, Snowcial will feature skiing, snowboarding, concerts, entertainment and networking events — enough to impress even the biggest snow enthusiasts. Highligting a host of on-mountain activities planned by the Snowcial Organizing Committee is an EpicMix scavenger hunt, Vail Resorts’ award-winning mobile and online application that digitally captures and shares your ski or ride day with friends and family.

Called the Sundance for the Facebook generation, Tahoe Snowcial is the most significant event for connecting the connected snowsports enthusiast. To sign up for Snowcial 2012 or to learn more information, visit: www.tahoesnowcial.com.