Armada and Gore Partner in New Outwear Line

Posted By: The Ski Channel on November 18, 2011 12:13 am

W.L. Gore & Associates and Armada Skis are partnering up to redefine the Vector Series, a high-performance outwear line designed especially for top athletes and guides. The line is debuting at 2012 SIA and ISPO tradeshows and will utilize GORE-TEX® fabrics in all its jackets and pants.

“Our collaboration with Gore marks a significant milestone for Armada and represents the evolution of our soft goods program,” said Jeff Russell, Director of Product Development at Armada Skis. “Armada’s passion and creativity is now strengthened by the most advanced technology in the world. The result is a line of distinctive Armada designs that excel in quality and performance – something our customers have come to expect with all of our products.”

Armada has been working closely with Gore to pump up Armada’s signature technically superior style. As the premier rider-owned, rider-driven independent ski company, Armada is offering alternatives to traditional ski clothing with fit and features inspired by top athletes.

“We understand the demand for high performance and style,” said Tom Boyle, Strategic Marketing for Mountain Sports at Gore. “Armada had a very clear goal – to engineer a great looking collection for demanding athletes that need the absolute best technology. Armada’s Vector Series embodies that combination giving this discriminating consumer the optimal choice.”

Armada will promote the new collaboration with an athlete driven advertising campaign and social media exposure. Alaska Heli Skiing will outfit all of their guides in the new GORE-TEX® PRO jacket and pant in the 2011-2012 winter season. The impressive new line will be at the SIA Snow Show (January 26-29, 2012) in Denver, Colorado and at ISPO, the International Sports Business Network Show in Munich, Germany (January 29-February 1, 2012). The Vector Series will be retailed in fall 2012 at ski specialty and authorized online dealers in North America, Europe and Japan.