US Olympian and Freeride Ski Legend, Jeremy Nobis, finally finds his perfect ski by teaming up with Whitedot Freeride.
The team at Whitedot Skis USA, having crossed paths numerous times with Jeremy Nobis on the freeride scene, put a call into him in late 2010, “you have to try this incredible ski called the Ragnarok”. On riding the Ragnarok for the first time quotes started reaching us from the US like, “this is the ski I’ve been begging to produce for the last 10 years”. It soon became apparent that Jeremy was serious about riding the Ragnarok long term; and with a contract between Jeremy and Whitedot Freeride now in place it ushers in the start of an exciting new era of ski design – Jeremy will be working closely with Whitedot Freeride on future ski development.
The Jeremy Nobis Interview
Tell us why you have decided to ski on Whitedot skis this season?
Some friends told me I should try this super stiff ski called the Ragnarok. I was blown away by it. It’s the ski I’ve been after for big lines for the last 10 years. I thought, a company that’s producing a ski like this has got to be serious about what they’re doing.
How did you get into Freeride skiing?
I was an alpine racer. Competed in the WC and Olympics. After I retired from racing I got into mountain biking in a big way and my sponsors said I should give freeskiing a go, but I guess I’ve always been into Freeride. Even while I was racing, the back country was my chill out. 14 years later I’m still living the dream.
Who or what are your biggest skiing influences?
I tell my own story and ride for myself.
What elements of the Whitedot skis makes them a great ski for you?
The quality of construction and the full range in that every ski brings something different to the party. There is a ski in the range for any freerider. They are all light, even the Ragnarok for what it is.
How would you describe your style?
Technical, aggressive and I ride with as much speed as the terrain will allow.
What was your most interesting job?
Building log homes. Still love it. There’s nothing like building a home with a chainsaw.
Jeremy Nobis Resume
• 2007 “Full Throttle Award” from Powder Magazine
• Nominated to the top 50 all time skiers in Powder and Skiing magazine
• Starred in 12 Teton Gravity Research Films
• 5 Warren Miller films
• 1 Matchstick + various other films
• 3rd Skier Cross in 1999 X-Games
• Several national television shows for skiing and mountaineering
• Raced cross country mountain bike as a pro on the US circuit from 1995 to 1998
• 1997 6th World Extremes in Alaska (posted the highest single run score)
• 2nd in the Rip Curl Heli Challenge in New Zealand
• 1994 US Overall National Champion
• 1994 Olympics 9th GS Lillehamer, Norway
• Selected for the 1992 US Alpine team
• Competed on 1991, 1993 and 1995 World Championship US Alpine Teams
• US Ski Team from 1987 to 1995
About Whitedot Freeride:
We are Whitedot Freeride and we make skis; really, really great skis, to ski big mountains with.
We are a true Freeride company in spirit and in our product range in that we work in collaboration with world-class riders and are driven by innovative shapes and great design. Our key motivator is getting a genuine buzz from seeing our customers out to play in the powder on a pair of Whitedots.
Our skis combine innovative shapes with the latest materials to give our customers the best possible equipment to tackle all types of terrain. We don’t want to brag about it, but we reckon we have produced a totally spectacular range of skis which are versatile enough to take you all over the mountain.
We don’t make hundreds of models and shapes, simply because our blood sweat and tears has gone into ensuring that we produce the ‘perfect four’ skis for our range. We hope to produce skis that aren’t simply pieces of equipment but skis which, at the end of the day, you take off and think ‘Wow!’ We’d even like to think our skis make you ski better but maybe we can’t take credit for everything.
We really listen to feedback from our pro-riders and customers alike to improve the rideability and ski experience. We strive to continually test and update our models to produce skis with new shapes, cambers and dynamics season after season.
Check out their freeride collection at: www.whitedotusa.com