Echo Mountain fired up their chair lifts today, Wednesday, November 30th, bright and early at 10am. The 2011-2012 winter season is opening with the most runs and features in Echo Mountain’s 6-year history.
“We’re very excited about the amount of terrain we’ve got ready for our guests this year,” said Cindy Dady, Echo Mountain general manager. “Mother Nature has been kind to us so far this fall with more than 24 inches of snowfall, and we’ve been enhancing that since late September with our own.”
“We don’t yet have the luxury of being a 50-plus-year-old brand like some of the other mountains in Colorado,” added Dady. “So, we need to really be on point with our marketing, branding, customer service and creativity. We need to be innovative and outside the box on many fronts. Plus, with our night skiing until 9pm five nights per week, we can be here to serve many different demographics.”
A large amount of the mountain will be available starting from Day 1, meaning good things for the rest of the young mountain’s season. First-comers will have the best chance to get some giveaways and other mysterious surprises will await them.
“We’re changing, evolving in some ways,” explained Jerry Petitt, principal owner of the privately-owned mountain. “We’re not just a terrain park for core snowboarders anymore. We’ll still have the jumps, rails and features that are desired by that audience, but we’ve become more appealing to more people, especially beginners and families. We’re a close, affordable alternative for those who don’t like dealing with traffic, long lines and expensive tickets.”