Cadillac Named Official Vehicle of Deer Valley Resort

Posted By: The Ski Channel on December 9, 2011 2:52 pm

For the next three years, Cadillac will be the official automotive sponsor of Deer Valley Resort in Park City, Utah. Building on General Motor’s global commitment to sport, Cadillac, which is also an official sponsor of the PGA Tour, will provide a fleet of 30 Escalades and SRX vehicles to be used as guest transportation shuttles and marketing vehicles by the award-winning resort.

“We are thrilled about our new partnership with Cadillac,” says Coleen Reardon, resort director of marketing. “Cadillac is a perfect brand association with Deer Valley. We’re one of the top resorts in the ski industry and they are one of the top luxury brands in the automobile industry. Cadillac will provide vehicles for all of our guest transportation needs which include lodging shuttles, marketing vehicles and courtesy vehicles. We’ll also have a few automobiles on display around the resort so that the public can appreciate the cars and learn more about them. You’ll see Cadillac on our website, social media pages, trail maps and more. The partnership also provides us with great cross-marketing and promotional opportunities both locally and nationally, good for both Cadillac and Deer Valley.”

“Establishing a partnership with Deer Valley Resort simply made sense to Cadillac. Both organizations strive to deliver luxury and one-of-a-kind experiences,” said Don Butler, vice president of Cadillac Marketing. “We have no doubt that while at Deer Valley, an already deluxe experience will be enhanced as customers are transferred in an elegant and highly capable Cadillac vehicle.”

Cadillac has produced luxury automobiles since 1902. For more information on the Deer Valley Resort/Cadillac sponsorship, visit deervalley.com.

 

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