The day you have all been waiting for has finally arrived — TheKidsConcept.com has officially gone live!
We’ve been in impatient anticipation of this project’s debut for quite some time now, but in case you don’t already know, The Kids Concept is the collaborative effort between some of the gnarliest young skiers to come out of British Columbia. Professional athletes TJ Schiller, Josh Bibby, Sean Pettit, Justin Dorey, Riley Leboe, Ian Cosco, Rory Bushfield, Joe Schuster, Mike Henitiuk and Matt Margetts all star in the series which seeks to follow their exploits and action packed activities both on and off the mountain.
Essentially, they all grew up riding together, but after growing up and becoming increasingly consumed by the responsibilities that their respective professional skier lifestyles entail, they’ve found that they have less and less time to enjoy one another’s company. To remedy this gross injustice they’ve formed The Kids Concept and aim to inject their professional skiing pursuits with some youthful BC flair. They’ve been working hard at hardly working, and the resulting product is an unconventional video series that follows these athletes in the most unconventional of ways.
Check out the ill-nasty edit direct from the Blackcomb Glacier, aka the kids’ backyard:
Meet the Kids:
Photography by Mason Mashon