Tahoe Snowcial Unveils Phenomenal Lineup

Posted By: The Ski Channel on December 13, 2011 12:05 am

The fourth annual Tahoe Snowcial delivers a combined spectacle of digital storytelling and snowsports at Heavenly Mountain Resort on January 18th to 21st. The full Day One keynote linup and the topics of Day Two’s panels have been announced by the Snowcial Organizing Committee.

“Once again, we expect the content coming out of this conference to be amazing, and when you consider it’s set at one of the world’s most beautiful ski resorts, it’s really a ‘can’t miss’ event,” said John Wagnon, Heavenly’s director of brand marketing. “This is the type of conference you’d expect in San Francisco, but with the added bonus of world-class skiing and snowboarding.”

The speakers for January 19, 2012 are:Joe Fernandez (CEO and co-founder of Klout), Hope Frank (CMO of Webtrends), Porter Gale (former-CMO of Virgin America), Rob Katz (CEO of Vail Resorts), and Jonathon Crowley (director of media partnerships for Foursquare). Topics for Day Two are: creating engagement, social media and action sports, location-based applications, igniting advocacy, and the science of social media.

“I’m excited to be a part of such an amazing event, and to talk with people about how foursquare is changing the media and entertainment industry,” said Jonathon Crowley, director of media relationships at foursquare. “And, as an east coast skier, it’s an added bonus to experience this thing you guys call ‘powder.’”

On top of all the conference talking there will be skiing, snowboarding, concerts, entertainment, and networking galore. Mountain activities include a scavenger hunt on Saturday run by EpicMix. Snowcial helps expose rising up-and-coming bands and this year is no exception with Young the Giant headlining on Saturday as a “band to watch”, chart-topper in both the U.S. and Canada, and YouTube sensation (naturally). 

Go to www.tahoesnowcial.com for more information and remember, early bird rates for Snowcial ends December 16th so jump on board now!