Sochi 2014: Already Leaving a Legacy

Posted By: The Ski Channel on December 14, 2011 10:02 am

The Sochi 2014 Organizing Committee is celebrating the key milestones that have been achieved during the past twelve months to mark the start of the New Year, which will see London host the 2012 Olympic and Paralympic Games. With less than 790 days to go until the 2014 Winter Olympic Games and 818 till the Paralympic Winter Games, there have been a number of significant developments in the preparations for the Games and numerous positive changes that are already being seen across the city and region.

“Today we are already seeing the results of our dedication to create a lasting legacy for Russia long after the Games is over. It includes improved infrastructure, changing attitudes towards people living with a disability in society and creating a volunteer culture in Russia, ” exclaimed Sochi 2014 President and CEO Dmitry Chernyshenko.

The past year has certainly been ground-breaking for Sochi 2014 with a number of firsts and records including the creation of a an Olympic and Paralympic mascots competition. The first competition of its kind, managed to capture the public imagination, with thousands of people submitting their designs and a Russian record of 1.4 million people voting to choose the mascots via a text message on a live television.

Additionally, Sochi 2014 has completed a nationwide contest to select 26 educational institutions to become dedicated volunteer training centres. As well as helping to provide guests with a warm Russian welcome and deliver a successful Games, Sochi 2014′s volunteer program is using the Games as a catalyst to create a volunteer movement in Russia for the first time. Beginning in February Sochi 2014 will launch an Application Campaign to train the 25,000 volunteers required during the Games,inspiring millions across Russia to take up volunteering.

In the spirit of comradery, the London 2012 group visited Sochi this year to meet 250 of our volunteers, selecting over 100 of the best to work at the London 2012 Olympic Games. After London 2012, the volunteers will share their experience and new knowledge with their fellow volunteers to further volunteer preparations for Sochi 2014.

Furthermore, Sochi 2014′s is holding a record-breaking number of test events, with several international events taking place earlier this year. In early 2012 alone four international test events will take place in Krasnaya Polyana: FIS Ski World Cup (Men’s); FIS Ski World Cup (Women’s); FIS Snowboard European Cup Freestyle European Cup.

Most importantly is the shear size of Sochi 2014′s marketing program which has broken records within the history of the Winter Olympic Games. Sochi 2014 has now secured sponsorship deals amounting to $1.2 billion and has helped the Organizing Committee to be self-financing for a second successive year. Partnerships to date include Aeroflot, Bosco Sport, Megafon, Russian Railways, Rosneft, Rostelecom Sberbank, and Volkswagen.

Sochi 2014 will certianly be the most memorable yet as its CEO and President describes that “All the team at the Sochi 2014 Organizing Committee is immensely proud of what has been achieved in the past twelve months. While there is plenty more to accomplish, we are on track to deliver the most innovative and memorable Olympic and Paralympic Games in the history of the Olympic movement.”