SIA Nordic Demo Gearing up for Jan 30-31 Event

Posted By: The Ski Channel on December 18, 2011 12:36 am

The Nordic part of the On-Snow Demo/Ski-Ride Fest will be hosted by SIA’s Nordic Demo at Devil’s Thumb Ranch on January 30-31 (right after Denver’s SIA Snow Show). This time around, the Nordic Demo is fired up for everything 100% relevant to the Nordic community and will even allow retailers to demo the latest skate, cross-country, and touring technology on any of the 100km Devil’s Thumb trails. 

“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for your customers. Retailers will get to try out the product as well as ski and socialize with key principals from all the manufacturing companies,” said Reese Brown, SIA Nordic Director.
Nordic Demo is featuring the most equipment, brands, models, and sizes of anywhere in the nation and the two-day event will give retailers the opportunity to attend seminars and events, and network. 

“SIA stands out as the best Nordic Demo for the industry we have ever attended.  The dealers who attend assure us that this is an invaluable event for determining their buying decisions for the coming year,” said Rick Halling, National Product Manager, Atomic.

Nordic Demo exhibitors include: Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic and Swix Sport USA.

“We’re bringing state of the art ski and boot technology for testing – retailers won’t want to miss out,” added Steve Kvinlaug from Alpina Sports.

For more information on the SIA Snow Show or Nordic Demo visit and watch the SIA Nordic Demo video right here: