Echo Mountain, the privately owned ski area outside of Denver and Evergreen, Colorado has ignited the 2011/2012 seasons in big ways. They’ve announced record-shattering attendance figures boasting a 34% increase in skier and snowboarder visits since last season.
Sales are up 81% for lift tickets, and their ski school is now packed thanks to a 71% increase in enrollment. With all these new visitors gear is the next item to increase with 77% improvement in rental and 42% increase in retail figures.
What is bringing all the skiers and boarders to the mountain? Great snow conditions of course! There has been over 110 inches of natural snow so far this season and has contributed to a glorious 40-inch packed-powder base that makes for some great coverage — in fact, its some of the best in the state! Echo Mountain has 98% of the resort’s lifts, terrain and trails open. As you all know, this has been a tough season for many resorts; to be able to boast such available slope side terrain is an absolute marvel.
“We attribute our growth to expanded offerings for skiers, excellent teaching programs for kids and adults in our ski and ride school, complete rental shop and first-class terrain features. It certainly helps that Mother Nature gifted us with the best snow in Colorado throughout December,” stated Jerry Petitt, head of the family-owned mountain.
Echo General Manager, Cindy Dady, shares Petitt’s sentiments. “No question the snow has helped us out so far this year, but, at the same time, our staff has worked extremely hard to make Echo Mountain more appealing to more people. With our size, location and affordability, we’re especially appealing to beginning skiers and snowboarders – and in the Denver-metro area, that’s a large target market.”
As we move forward into 2012, Echo Mountain is in a great position to continue building upon this early-season success. Expect big things to continue throughout the season with a ton of exciting events and promotions to occur over the upcoming months. Stay tuned!
For the latest Echo Mountain conditions, news, ticket information, directions and more, please visit echomt.com or call 303.325.7347.