Holden and Stussy have recently announced an upcoming collaboration to create an active lifestyle street wear line that is set to hit stores in the fall of 2012.
The “Stussy by Holden” collection will include two military-inspired jackets, a packable vest, a CPO field shirt, and a field pant. The kicker? All clothing in the collection will be constructed with eco-friendlier fabrics and updated with tailored fits and technical performance. The series will of course retain the classic “Holden style” which consists of understated elegance with a clean, bold design and subtle-yet-unique details — all while offering timeless quality.
“We thought the partnership was a great fit” says, Fraser Avey, at Stussy. “The companies have a lot in common from our organic and grassroots beginnings to our military-inspired designs. Holden is well known for the quality of their outdoor garments and we thought it would be great to partner for a project together.”
“Stussy is one of very few brands in our industry that you can say is truly iconic, and it’s a pleasure to be working with them on this collection,” says Holden CEO Ben Pruess. “Stussy by Holden is the perfect blend of our snow roots and technical know-how and their legendary surf, skate, street vibe. What better way to help celebrate Holden’s first sportswear collection then to work with the independent brand that helped write the book on doing it right.”
To further compliment the collection, Holden will select ten individuals comprised of three athletes, one filmmaker, one drive, and five lucky individuals from all walks of media to participate in an epic journey form the high peaks of Oregon to the sand covered shores of Southern California. The crew will deploy in March of 2012 and pursue an active, healthy lifestyle of snowboarding, surfing, skateboarding, fishing, camping, and urban adventures throughout a one-week period. The five invited media attendees who will be specifically chosen from many walks of life to further the perspective of the project will document the excursion.
The “Stussy by Holden” collection will be shown at Agenda in Long Beach, CA on Jan 5th – 6th, Bread and Butter together with Soto Store in Berlin, Germany on Jan 18th, ISPO in Munich, Germany on Jan 29th – Feb 1st, and SIA in Denver, CO on Jan 26th – Jan 29th.