Subaru Named the Official Vehicle of SnowSports Industries America (SIA)

Posted By: The Ski Channel on January 9, 2012 5:01 pm

SnowSports Industries America (SIA) has recently made the announcement for their latest sponsorship agreement with Subaru of America, Inc.  Through this partnership, Subaru will be considered the Official Vehicle of SIA, the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest. Subaru also sponsored the Winter Trails events held across the nation this past weekend. We all need to have reliable transportation when traveling on mountain resorts, so a sponsorship agreement between SnowSports Industries America (SIA) and Subaru of America, Inc. is a natural fit.

“It’s great to be working with Subaru of America, Inc. industry – they understand the needs of our industry and their lifestyle better than any other car company on the market,” commented David Ingemie, President of SIA.

Through this agreement, Subaru of America, Inc. will have several vehicles from the 2012 line on display on the Snow Show floor and at various Winter Trails Day events across the country.

“Subaru is excited to be part of this year’s SIA Snow Show.  Our owners are passionate about winter sports and our vehicles are recognized for excellent control in any type of weather, so Subaru is a natural fit for the snow sport industry’s largest trade show,” said Todd Lawrence, Promotional/Sponsorship Manager, Subaru of America, Inc.

For 24/7 updates on all things 2012 Snow Show, be sure to visit the SIA Social Dashboard to stay connected with us through the SIA Facebook page and on Twitter.