SIA On-Snow Demo/Ski-Ride Fest Returns to Winter Park Jan. 30th and 31st!

Posted By: The Ski Channel on January 18, 2012 10:47 am

SnowSports Industries America (SIA) is gearing up to host its 3rd annual On-Snow Demo/Ski-Ride Fest, which returns to Winter Park and the Fraser Valley on January 30th and 31st. Already, a record number of participants have pre-registered to attend the 2012 event, which prides itself as being the largest on-snow demo globally. This year’s Fest follows the the indoor show at the Denver Convention Center that runs from Thursday January 26th to Sunday January 29th.

The alpine part of the Demo Fest will once again be based at Winter Park Resort and the Nordic Demo, focusing on the latest in skate, cross-country, touring and snowshoe technology will be nearby at Devil’s Thumb Ranch.

During the Demo, retailers and media can test products from over 120 brands representing ski, snowboard, Nordic, AT, telemark and backcountry gear and accessories. Attendees will also enjoy time on the snow and downtime with industry friends during parties, events and après happy hours hosted by SIA and members. For those seeking a little friendly competition the Uphill/Down Challenge and Office Booyz & Girlz “non-contest” contest are a great way to get involved and are open to all On-Snow Demo attendees. On Monday, January 30th, there will also be a 2 Mile High BBQ at the Sunspot at Winter Park. Reservations for the BBQ must be booked by Thursday, January 19th, so reserve your spot today!

“The On-Snow Demo brings the industry together, doing what they love to do – it’s a great way to wrap up the Show experience. Personally, I always look forward to those two days of being outside and catching-up with friends,” commented David Ingemie, President of SIA.

This year’s Nordic Demo at Devil’s Thumb Ranch was created specifically for the Nordic community and will feature more equipment, brands, models and sizes than any other demo in the country. Retailers will also have the chance to attend seminars and networking events to share ideas with like-minded retailers from around the country. Learn more about the Nordic Demo Events including the Uinta Beer Dinner, Monday, January 30 and the Winter Feast Cooking Demonstrations.

Current list of Nordic Demo exhibitors: Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic, Smith Optics, and Swix Sport USA.


“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for their customers,” commented Reese Brown, SIA Nordic Director. “Retailers will get on some great gear but also socialize with key principals from all the manufacturing companies,” added Brown.

The On-Snow Demo/Ski-Ride Fest is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).

For a complete, up-to-date guide to the 2012 On-Snow Demo/Ski-Ride Fest – click here and check back often for updates. For 24/7 updates on all things 2012 Snow Show, be sure to visit the SIA Social Dashboard.