Since its establishment in 1996, Boarding for Breast Cancer (B4BC) has been dedicated to breast cancer prevention. Through programs for young people and the action sports community at large, B4BC has educated and served the community with messages of prevention and support. Executive Director Justine Chiara for has led the organization over a decade. While Chiara plans to continue serving as Chairwoman of B4BC’s Board of Directors, she will now pass the torch of Executive Director on to Erika Seward. Seward has served as B4BC’s Director of Development
“I joined the B4BC family in 2001 as a volunteer after my Mother lost her long battle with breast cancer. Education soon became my passion, and I have tremendous pride in the accomplishments of B4BC over the past decade towards arming young women with invaluable tools of breast health awareness,” said Chiara. “I’d like to thank all those I have worked alongside, who have supported our efforts and our community of impassioned women who continue to inspire us all every day.”
Chiara is credited for leading B4BC’s program development for the last 10 years, moving from the singular fundraising event, the Snowboard & Music Festival to the development of the nationwide traveling educational booth. She is also responsible for the foundation’s growth beyond snowboarding into the surf and skateboarding worlds and development of industry relations through cause-related partners in the action sports industry. Chiara has transitioned her Executive Director role to focus on her athlete management business but will continue as Chairwoman of the B4BC Board of Directors, which also includes co-Founder Lisa Hudson (Black Sun Productions), Una Baker (formerly of Esprit Apparel), Molly MacDonald Scott (ESPN X Games) and Circe Wallace (Wasserman Media Group).
“Having Erika on board for the past year as Director of Development has been a rewarding experience for the foundation and we are thrilled for her to step into her new role as Executive Director,” said Hudson.
Before coming to B4BC, Seward has worked in sports and entertainment industries developing integrative marketing and sales strategies. Over the past 10 years, she has lent her expertise to some of the industries top companies, most notably for ESPN / The Walt Disney Company on brand accounts that included the NFL, PGA Tour, and USGA, as well as company-owned franchises like the X Games, ESPYs, ESPN original content and brand extensions. Seward came to B4BC in 2010 as their Director of Development. Over the past two years, she has spearheaded long term planning, partnership and programming efforts for the organization.
“B4BC has established a 15-year legacy in support of health advocacy, all with a flair for fun,” said Seward. “It’s that spirit of celebrating life, balanced with a strong commitment towards education and each other that is going to continue making a difference over the next 15 years to come. I’m humbled by the opportunity to lead our Foundation and hope that one-day, we’ll all be able to experience a cancer-free world.”
Most recently, B4BC has also relocated their headquarters to Redondo Beach, where they have hosted their Skate the Coast longboard-a-thon for the past five years.
Seward added, “Being anchored in a board sports community – a place where we can work, live and play – is so important to who we are as individuals and a Foundation. Everyday we draw inspiration from the people and this community that surrounds us. Thank you to everyone in the South Bay for welcoming us with open arms.”