Jimmy Beans Wool, a leading yarn and fabric retailer, has teamed up with members of the Wintersports community to build awareness about the yarn industry and to encourage creativity on and off the slopes.
Jimmy Beans most recently partnered with the U.S. Ski and Snowboard Association (USSA), the national governing body of Olympic skiing, snowboarding and freeskiing, to become the Organization’s first ever-official yarn, knitting and crochet supplier. As part of the multi-year partnership, the USSA and Jimmy Beans, in association with Red Heart® Yarns will launch “Stitch Mountain,” — a unique marketing and promotional campaign that will create a platform for communication and information about needlearts.
Jimmy Beans Wool and Red Heart Yarns have also teamed up to sponsor Olympic silver medalist Lindsey Jacobellis. Jacobellis, a seven-time X Games Champion in snowboardcross, is an avid knitter and knitwear designer. She designs and knits hats for her charity, “Hats 4 Hounds,” and will be designing hat patterns exclusively for Jimmy Beans Wool (using Red Heart yarns).
“Yarn and skiing are two of my biggest passions and go hand-in-hand,” said co-owner of Jimmy Beans Wool, Laura Zander. “We want to expose Wintersport enthusiasts to the connection between the two and show them how easy and fun it is to get creative in another way – whether it’s making beanies, neck warmers or headbands, or learning about what fibers their favorite winter gear is made from.”
To show debut their products, Jimmy Beans and Red Heart® Yarns are hosting a Stitch Mountain sampling tent at the Sprint U.S. Grand Prix events at Canyons Resort in Park City, UT and Mammoth Mountain, CA. There, athletes and other event attendees can learn to knit and crochet, and pick up unique Stitch Mountain swag including yarn, patterns, needles and more – everything they need to get started on a creative, fun project.
The Stitch Mountain sampling tent will be located in the sampling Village at the Canyons Resort. The tent will be open Friday, February 10th through Sunday, February 12th from 9am to 3pm. During this time, athletes and attendees can stop by and learn more about the Stitch Mountain campaign, preview the official Stitch Mountain yarn, patterns and more, and take knitting and crocheting lessons.