Support Shred the Love with Boarding for Breast Cancer

Posted By: The Ski Channel on February 7, 2012 9:00 am

Non-profit organization B4BC (Boarding for Breast Cancer) welcomes back Shred the Love, a campaign that seeks to unite the board sports community around a love of philanthropy and an active lifestyle during the Winter Season. Through on-site and online events from February through April, friends everywhere are encouraged to participate in support of B4BC’s breast cancer prevention and support programs as well as local non-profit beneficiaries.

In the campaign’s second year, Shred the Love participation has doubled in size, with singular events raising as much as $20,000, like that of Holiday Valley in 2011. New this year is Paint for Peaks in Taos, New Mexico, selected by Yahoo as one of the top 5 creative breast cancer fundraising events of the year. Local breast health centers and cancer support organizations selected as beneficiaries by B4BC and organizers include Camp Good Days, Anita Salas Memorial Fund, Tahoe Forest Cancer Center, and the Dale & Frances Hughes Cancer Center.

B4BC is all over the action sports world, as they raise awareness nationwide and reach out to the board sports community with an important message — one of early detection and prevention. The incredible organization is famous for hosting exciting rail jams and puts the ‘fun’ in fundraiser, partnering up with corporate partners including The North Face, Electric, Volcom, Billabong, VonZipper, Nixon, Burton and Sun Bum. B4BC has found a unique way to unite the action sports industry and make it extremely cool to get yourself checked out. Not to mention, the events are usually stocked with amazing swag, comfortable apparel, snowboard accessories, and even brand new boards…. more-than-worth a raffle ticket. They encourage both men and women to educate themselves about health issues that directly effect our family and friends.

B4BC has also brought together some of the most talented professional snowboarders and surfers as ambassadors, collaborating their efforts at events in order to relate to their fans and express the importance of these fundraisers. Ambassadors include but not limited to: professional snowboarders Hannah Teter, Tara Dakides, Elena Hight, Barrett Christy and Hana Beaman; professional skateboarders Holly Lyons, Lauren Perkins, Lynz Adams-Hawkins and Mimi Knoop; lastest addition of professional surfers Courtney Conlogue, Malia Manuel, Sage Erickson, Liz Clark, Claire Bevilacqua and Mary Osborne.

Ranked #1 on ASP’s World Tour, pro surfer Coutney Conlogue is excited to participate at B4BC events and agrees that B4BC has an important message to share with the crowd: “I am an ambassador in order to show girls how important it is to be living a healthy and active lifestyle. It is a really great cause,” Conlogue confirmed in a recent interview with The Ski Channel.

Mountain resorts, campuses and community organizers will be hosting rail jams, learn-to-ride women’s clinics, live music, entertainment and fundraising activities in support of the Shred the Love campaign. Fans on-site can purchase B4BC merchandise or add a $1 to lift ticket or retail purchases. Additionally B4BC’s Check One, Two® traveling outreach experience will setup at select locations and provide peer-to-peer breast health education and preventative information.

Everyone is encouraged to fundraise online through the B4BC Shred the Love Fundraising page and by using the hashtag #shredthelove on Twitter. The top three online fundraisers will be announced on April 22 and will receive Shred the Love prize packs. Online funds raised will benefit the B4BC Survivorship Fund.

The schedule of on-site fundraising and outreach events is as follows:


B4BC (Boarding for Breast Cancer) is a 501(c)3 non-profit foundation that advocates early detection + a healthy, active lifestyle as the best means of breast cancer prevention. Since 1996, B4BC has been dedicated to providing youth-focused education, support and prevention programs rooted in board sports culture, including the Shred the Love campaign which seeks to foster a love of philanthropy and healthy, active pursuits during the Winter Season. Through signature B4BC board-a-thons, community-building efforts, and fundraising activities, friends everywhere are invited to join the crusade to stomp out breast cancer.

For more information and to sign up to fundraise or donate, visit