Alli Sports Launches New YouTube Channel

Posted By: The Ski Channel on February 8, 2012 5:29 pm

Alli Sports, a division of the NBC Sports Group, and YouTube have teamed up to provide daily original action sports content. Devoted to providing a behind-the-curtain look into the athletes, sports and events that shape the action sports industry, Alli Sports’ YouTube channel will give viewers more amazing content to compliment the offerings on and NBC broadcasts. 

Alli Sports has made its name in the events and media world as the organization behind the Summer and Winter Dew Tour, Gatorade Free Flow Tour, Lucas Oil Pro Motocross Championship, and the recently announced partnership with Red Bull to create the Red Bull Signature Series.  In addition, Alli produces more than 130 original hours of TV across NBC and NBC Sports Network; this past year they also began successfully producing short form digital content including The Alli Show, Step by Step, and several other original content franchises which will continue to be available on the Alli Sports YouTube channel and

Headlining the new YouTube content offering are three new weekly marquee shows: Inside Alli Sports, a weekly news show hosted by Pat Parnell and Angela Sun, providing insightful perspective into the biggest stories in action sports; AWSM on Alli, hosted by legendary snowboarder Todd Richards, giving you his fun and humorous take on the industry; and The Frendly Times, a behind-the-scenes look into the lifestyles of the unique snowboard athletes who comprise the Frends crew. 

“I’m super excited to be part of the Alli Sports YouTube channel. AWSM has been a project of mine for a while and to have this platform on YouTube to showcase it is amazing,” said Richards. “What we’re providing on the Alli Sports channel is unique and fun, and with something new every day, viewers will get great access to action sports beyond the competitions.”

With a weekly schedule that includes content from the leading athletes, industry movers and shakers, and premier events in action sports, the Alli Sports YouTube channel is an all-encompassing one-stop site to get your fill on all that is action sports. Viewers can subscribe to the AlliSports channel here