K2 Donates Big to SOS Outreach Program

Posted By: The Ski Channel on February 8, 2012 5:30 pm

Snowsports used to be only for the rich and well established. Even today, once everything is calculated—from the gas, to the room, the lift ticket, food, not to mention the necessary equipment—going to the mountains to hang out with nature can still take a big toll on the wallet.

 Prices remain high to join the snow play, but Seattle based K2—who is a leading designer, manufacturer and marketer of ski and snowboard products—has just given $25,000 to the youth development charity SOS Outreach, who help get youth from diverse demographic backgrounds outdoors.

Anthony De Rocco, president and CEO of K2 Sports, presented SOS outreach with this support, and over the past decade, K2 has donated more than $250,000 in cash and in-kind donations to the non-profit charity. Colorado-based youth development SOS Outreach is a leading charity that utilizes outdoor adventure sports, such as skiing and snowboarding, as a way to create long-term, values-based leadership and character development curriculum. SOS has served nearly 5,000 youth in over 15 states, and most recently, in New Zealand.

“At K2 Sports, one of our key initiatives is to continue to push access and awareness to as many of our winter sports as we can. Not only is this vital for the longevity and success of our industry, but we have also seen first hand the joy and personal impact that regular outdoor activity can bring,” said De Rocco, citing the impacts outdoor sports can have on participants.”

With one in four kids who have participated in an SOS outreach returning to snow sports the rest of their life, a nearly 16% conversion rate, K2 knows that with the increasingly diverse demographic of snow sports participants, they can help young people out as well as follow their equipment and gear needs.

“By reaching out to today’s youth, many of whom would never have the opportunity to ski or snowboard, K2 has positioned itself as both a leader in winter sports and a leader in the community,” said Arn Menconi, SOS Outreach executive director.  “Together, we are making a difference in the lives of thousands of underserved youth because we share the philosophy that ‘doing good equates to doing well.’  

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