Today marks the historic opening of the world’s first ski-thru Starbucks on Squaw Valley’s upper mountain. Now skiers and snowboarders can enjoy a macchiato without the hassle of pulling off all of their gear. It is easily the most efficient way to grab a beverage while on the slopes. And with an elevation of 8,000 feet, customers can enjoy the views while getting their caffeine.
“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Squaw Valley’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”
The grand opening took place today at 11:30 a.m. with an official ribbon-cutting ceremony and a text message scavenger hunt. Squaw will randomly text clues to find five $50 Starbucks Cards hidden in various places on the mountain.
“Starbucks is passionate about providing customers with the unique Starbucks Experience wherever they are, including Squaw Valley’s upper mountain,” said Doug Satzman, vice president, Channel Development – Branded Solutions for Starbucks. “We look forward to serving our signature espresso and coffee beverages to the thousands of skiers and riders at Squaw Valley through our first-ever ski-in/ski-out Starbucks location.”
The mountaintop Starbucks can be found at the Gold Coast mid-mountain complex and can be reached by the resort’s Funitel both with and without ski or snowboard equipment. It will be open for business every day from 9 a.m. to 4 p.m. as long as the weather is good.