Spyder Active Sports, Inc. has announced the promotion of Ellen Welley to Vice President of Sales for North America. She will take on the responsibility for Spyder’s sales function across the continent for the premium technical ski apparel brand.
“Ellen has become an indispensible ingredient in Spyder’s recipe for success,” said Russ Rowan, Spyder’s VP of Sales and Global Marketing. “We’ve experienced solid, sustainable growth for our third consecutive year – even amidst challenging market conditions this year – and a large portion of that growth is due to our great sales team, the drive they display both inside and outside of the office, and their belief in the brand and the team behind it,” Rowan continued. “Ellen has been a real driver of Spyder’s sales function with her raw passion, industry know-how, and valuable relationships with our retailers – in good snow years and in bad, she forges ahead, and that sets an excellent example for the rest of us to follow.”
Welley has been a core member of the Spyder team ever since coming on board in 2002 as the Key Account Manager. Even before joining the team she has been involved in the sport retail industry. She had worked as a buyer for Boulder Ski Deals, and as a Divisional Merchandise Manager for Specialty Sports Venture.