Julia Mancuso Featured in Photo Shoot for Tahoe Fund License Campaign

Posted By: The Ski Channel on April 11, 2012 12:19 pm

After wrapping a stellar World Cup ski season, Olympian Julia Mancuso is taking time to give back to the snow sports community. The young Olympian is taking part in the Tahoe Fund License Program, created to benefit the Tahoe Recreation and Conservation Projects Benefit.

The program just finished up a great looking photo shoot featuring the U.S. Olympic and World Cup legend promoting the Lake Tahoe license plate atop Squaw Valley. Julia stood with her newly-sponsored Head skis in front of a breath-taking backdrop. The shoot was led by Reno photographer Jeff Dow and TahoeTV’s Eric Brandt of Squaw Valley

In one of the spots, Mancuso says, “As an Olympic and World Cup skier, I’ve seen some of the best that nature has to offer – and Lake Tahoe is special! When you enjoy the outdoors as much as I do, you know how important it is to protect the Lake. Now, at tahoe-plates-dot-com you can get two free lift tickets when you buy a Lake Tahoe license plate. It helps fund bike paths, hiking trails and conservation work at the Lake.”

The purpose of this commercial is to spread the word through print, TV and radio ads for the Plate for Powder Program. The initiative calls for snow sports enthusiasts to purchase a specialized California or Nevada license plate. These special plates will include two free ski lift tickets and donate 96% of the proceeds to the Lake Tahoe Environmental Improvement Program.

The Tahoe Fund is dedicated to the ongoing maintenance and restoration of the Lake Tahoe Basin and its extraordinary natural environments. There are never enough public funds available to undergo the projects necessary to keep up with the region’s needs, so these efforts are aided by private donations raised through the fund.