Earlier this week, SnowSports Industries America (SIA) released the impressive news that they have already reached capacity for exhibitors at the 2013 SIA Snow Show. The show is slated for Jan 31-Feb 3, 2013, and will once again be staged at the Colorado Convention Center in Denver. The news first broke during SIA’s annual spring Board of Directors meeting, which is being held in San Antonio in conjunction with the National Ski Areas Association’s National Convention & Trade Show.
This news comes after the release of the NSAA’s preliminary Kottke End of Season Survey which revealed the 2012/2013 winter ski season saw approximately a 10 million visitor drop, making it the worst season in 20 years. Selling out of exhibitor space for 2013 SIA Snow Show is a clear indicator of the optimism and commitment these ski areas and snow sports companies have for the 2013/2014 winter season.
“After this season’s less than stellar snowfall, it’s encouraging to see our industry continue to stay positive and look to the future. Selling out booth space this far in advance certainly speaks to the relevance of the Snow Show and its importance to the entire snow sports community,” commented SIA’s Chair, Tim Petrick.
In truth, the ski industry as a whole is extremely resilient, and can’t be shaken by one lackluster season. Everyone in the business knows there are more winters to come, and most exhibitors sign up before the current year’s show is even finished! Brands like K2, Obermeyer, Tecnica have been pillars of the snow show floor for years — Klaus Obermeyer has been greeting attendees from the number one booth spot since the show’s inception. There is a high level of commitment between both the SIA and the industry it promotes, and for seven years SIA’s Board of Directors have maintained the same booth space fee levels.
Looking forward to the 2013 SIA Snow Show on January 31-February 3, 2013, you can expect to see a packed house at the Colorado Convention Center. Thousands of attendees will descend upon the city of Denver including, suppliers, retailers, reps, athletes and a wide variety of snow sports industry professionals and personalities. As always, after the show concludes, attendees will get an opportunity to test out the goods at the SIA On-Snow Demo/Ski-Ride Fest held at both Winter Park Resort and Devil’s Thumb Ranch from February 4-5, 2013. The Demo is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).
“The great thing about the SIA Snow Show is that you get to see entire lines as well as browse for things that may fill gaps. Comparing sales statistics and products regionally is great, but it’s even better to hear what people on the other side of the Mississippi are saying. I feel by going to Denver you get a true sense of the over-all industry vibe,” commented Breg Culver, owner of Sliders Snowboard Shop based in Colden, NY.
According surveys, 94% of exhibitors and 96% of retailers reported meeting their objectives at the 2012 SIA Snow Show. These are huge numbers when you consider that the SIA Show floor presented 96% of the industry’s supplier market share with 80.7% of the industry’s retail buying power! In total, the 2012 show included 334,640 net square feet, 470 exhibitors, 927 brands as well as over 1,000 television, radio, newspaper and online journalists covering the new products, events, appearances, concerts and parties that happen only during the SIA Snow Show.
“The Snow Show is really the only place where all the companies bring together their infrastructure for the industry to meet and discuss pending issues, future ideas, problems, solutions, etc,” said Andrew Shaw, rep for Marker Volkl USA, Baffin Polar Proven, Bern Unlimited, Seirus Innovations, Superfeet, and Under Armour.
The 2013 SIA Snow Show is shaping up to be yet another blockbuster gathering. Attendees can expect to witness the latest technologies and innovations, be privy to major announcements and rub elbows with the captains of the snow sport industry. Most importantly they can count on the city of Denver to be incredibly inviting, and to have a lot of fun.
Don’t worry SIA is maintaining a waiting list for interested companies — there may still be a chance!