The beauty of the Andes will bring a competitive spirit to the mountains.
Sony Eye of the Condor 2 is a week-long film competition returning to the Andes.
Presented by Sony, Subaru Chile and Delta Airlines, Sony Eye of the Condor 2 will showcase elite athletes and photographers from around the world from July 27 to August 4, 2012.
A partnership with iF3 will help increase media distribution for teams and brands, including the first ever iF3 Film Festival La Parva/Chile in Santiago, Chile.
An all-star panel of judges- including Ingrid Backstrom and Chris Davenport and athletes including the K2 Factory Team will help paint a picture on who’s among the top films for the 2012/2013 season.
“With the direction of the sport focusing on digital media and quality of production, we have created a venue for athletes and brands to showcase their highest quality work in a cultivating environment,” Ski La Parva’s Director of Corporate Sales and Marketing Rodrigo Medina said.. “Not only does Sony Eye of the Condor provide a great outlet for competitors, the laid back Chilean atmosphere provides a great platform for industry leaders to discuss the state of the sport.”
The competition will award cash prizes to the best video and photography portfolio.
The event will also provide a forum for broader discussion with seminars, photo retrospectives and other events that seek to examine the roll that action sports and photography play in society at large.
“The Eye of the Condor is such an awesome event because it celebrates the creativity in skiing; it’s really open to interpretation and gives teams the freedom to show how much fun skiing is in whichever way they choose,” judge Ingrid Backstrom said. “Plus to have the film and photos set against such an insane backdrop way up in the Andes guarantees some truly stunning imagery”.
The week of festivities will conclude with the first annual iF3 La Parva/Chile film festival in Santiago, Chile. The one night film festival will celebrate the global Freeskiing film community, complete with athlete autograph sessions, film screenings, vendors, and live music.
The winning films from Sony Eye of The Condor will be showcased around the globe at iF3 International Film Festivals, including Montreal, Quebec and Annecy France.
“We are extremely excited about our new partnership with iF3, we feel it’s going to show the international community the beauty and uniqueness of the Chilean ski community,” Medina said.
The event should help show off the Andes Mountains, while letting photographers display their creative side.