Mike comes to Amer Sports with 15+ years of experience in the action sports industry, and most recently held a similar role with Sole Technology. During this time, he earned a strong reputation for bolstering sales, brand awareness and developing key strategies for Emerica and Altamont. Throughout his career, he has held numerous industry positions in retail, product development, inside and outside sales, and sales management.
“Mike is a huge add-in to our team,” commented Brad Steward, VP of A2 brands. ”He’s a solid business leader and has a clear understanding of the brands, sport, and culture. I am very pleased to have him on board.”
Being the national sales manager for Amer Sports will require Lawson to oversee the development and performance of all national sales activities for Bonfire, Salomon Snowboards and Nikita. According to A2, he will play a key role in the direction of the go-to-market strategy and develop retail relationships that speak to each brand’s solid reputation as authentic rider-driven companies.
“I am truly excited about joining Bonfire, Salomon, and Nikita’s incredible team of talent,” said Lawson. “All the ingredients are there; brands that bleed quality, heritage, and performance, and a team who is passionate about what they do everyday.”
Lawson will operate out of Amer Sports Portland Design Center, located in Portland, Oregon.