Westcomb Unveils New eVent DVL shell Jacket for Fall 2012

Posted By: The Ski Channel on July 18, 2012 3:15 pm

Clothing companies are always looking for new ways to step up their game by bringing out the hottest and most innovative items for the upcoming season. Today, eVent® Fabrics announced a major expansion of their award-winning performance collection with a shell material that is both 100% waterproof and air permeable, known as eVent® DVL. This August, Westcomb Outerwear  will show off the first-ever jackets made with eVent DVL to retailers, concurrent with the timing of numerous industry trade shows. By October, Westcomb will begin delivering those jackets to retailers throughout North America.

“The reality is that innovation can come at any time.  But if you’re not first to market with it, then you’re not really innovating,” President and Lead Designer of Westcomb Alan Yiu said.

Westcomb’s remarkable speed from fabric debut to retail delivery is the latest chapter in their innovative Shift Process – an ultrafast manufacturing-to-market model, which made its debut in spring 2012. Enabled by their 100% local manufacturing commitment, the Shift Process is leading Westcomb down the road of unlocking the brand from the traditional two-season calendar: a widely held standard in which product is rolled out to retailers in August or January, then arrives on shelves nearly a year after that.

In the Shift Process, Westcomb is developing ideas, building product, and enabling retailers to have product in hand 60 days after they see the first sample. The Shift Process gives retailers the luxury of being highly relevant – not having to wonder what the weather will be like or if people will still like a certain style or color a year down the road. Yiu first heard word of eVent® DVL in March 2012.  As a longtime fan of eVent® – both the brand and the fabric capabilities – Yiu went directly to the company and placed his first fabric order.

“Westcomb is innovative, nimble and product driven and they were able to capitalize on our new eVent DVL technology and fabrics to bring finished apparel to consumers quickly,” Global Product Manager of eVent® Fabrics Chad Kelly said. “We’re excited to be part of that effort and have our latest innovation showcased in Westcomb’s line.”

The newest piece from Westcomb is called the Focus LT Hoody ($279, 195g). Constructed entirely of eVent® DVL – the Focus is the latest in a lengthy string of Westcomb recipes that feature eVent®. Westcomb has been designing with eVent® since 2004.

Westcomb Outerwear's New eVent DVL shell Jacket

Photo Credit to Westcomb Outerwear

Brilliantly light and incredibly packable, the new Focus can easily be compacted down to the size of a regular coffee cup. Made with a full cut – as opposed to the “abbreviated” fit common in many ultralight jackets – the Focus includes numerous comfort features including a built-in elastic cinch waist, Velcro wrist closures, and a stuff sack.

“With the Shift Process, we’re bringing product to the market at the speed of innovation. This time with the Focus, it happens to coincide with the widespread debut of people’s spring 2013 collections. But it’s so good, we want people to have it now,” Yiu said.