Billabong Presents the 6th Annual Design For Humanity Charitable Event at Paramount Studios

Posted By: The Ski Channel on July 24, 2012 4:31 pm

Billabong’s Design For Humanity is back for it’s 6th year, and is quickly proving to be the biggest iteration of the action sport lifestyle company’s charitable initiative to date! Slated to kick off on Wednesday, July 25th, the event promises to bring the biggest names in the industry together for a night of fashion, arts and excitement.

The event began back in 2007 as an opportunity for Billabong’s marketing, art and design departments to collaborate on a brand building event that simultaneously promoted core non-profit entities within the action sports industry. Needless to say, the event went on to become a wild success, and has grown each year into the prestigious gathering we know today. The event has proven itself as an ideal meeting ground for retailers, top athletes, celebrities, artists and of course — the fans!

Design For Humanity can only be described as one of the biggest industry parties of the year, and promises to be a star-studded event that includes all the glitz and glamour of a big Hollywood red carpet affair. The night’s festivities will feature an art-inspired fashion show introducing the latest designs from Billabong, and fueled by some epic live music! Attendees will be treated to an evening of celebration and that will leave them with fond memories and the satisfaction of making a real difference in the action sports community. 

Billabong - Design For Humanity Models

This year’s event and proceeds will be in benefit of the Chipotle Cultivate Foundation. Over the past several years, Chipotle Mexican Grill has committed over $2 million to fund these initiatives. The non-profit organization exists in the hopes of creating a more sustainable and healthful food supply. With so many prominent issues being raised about our world’s food supply, it is absolutely imperative that we all do our part to play an active role in what we consume as a society. The end goal is to foster practices that lead to sustainable practices throughout the farms and ranches across the globe. The Cultivate Foundation seeks to realize its vision through educational programs targeting younger generations, and through the support of family farmers and the surrounding communities. 

The action kicks off at 7pm on July 25th at Hollywood, California’s historic Paramount Studios, on the studio’s “NY Street” back lot. The fashion-music-art block party will boast three concert stages, DJ dance parties, runway fashion show, organic food truck, custom art galleries and more! Not to mention the gloriously gorgeous models selected to showcase the latest Billabong bikinis! Taking the stages will be indie rock bands Walk the Moon and Imagine Dragons, who are set to open the show. They will be followed by performances from American folk rock band The Lumineers and headliners Welsh alt rock band The Joy Formidable.

Additional details are available at designforhumanity.com. Tickets are officially SOLD OUT!

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