NBC and US Ski Team Partner on Live Coverage

Posted By: The Ski Channel on August 30, 2012 6:05 pm

The US Ski Team and NBC Sports Network will partner up for a historic first-ever US live TV broadcasts of Audi FIS Alpine World Cup ski racing as part of a pre-Sochi broadcast schedule announced by the network and the US Ski and Snowboard Association. It is part of an extensive coverage package between NBC and the US Ski and Snowboard Association including 11 hours on NBC and 22 on NBC Sports Network, and will feature alpine skiracing, freeskiing, freestyle, and snowboarding. 

The live coverage will feature Olympic champions Lindsey Vonn and Julia Mancuso from the Nature Valley Aspen Winternational Thanksgiving weekend. Following a week later will be fellow Olympic gold medalists Ted Ligety and Bode Miller at the Audi Birds of Prey World Cup in Beaver Creek, CO.

The initiative is part of a concerted effort by the USA under new Chief Marketing Officer Mike Jaquet to bring public awareness of the sport through television and digital distribution. “Our Partner NBC has helped us take some huge steps in developing a more relevant broadcast schedule with not only live broadcasts but more same weekend coverage than ever.” Says Jaquet, ” Across all of our sports, including alpine, free skiing, freestyle, and snowboarding, we have the most impactful broadcast schedule ever which will help us grow viewership and increase the value of our sports for our fans, partners and athletes.”

The broadcast cover events in Aspen, CO, Beaver Creek, CO, Telluride, CO, Copper Mountain, CO, Lake Placid, NY, Deer Valley Resort in Park City, UT, Canyons Resort, UT, Squaw Valley, CA, and Heavenly, CA. The broadcast schedule will feature the most same-day and same-weekend coverage ever, including two live programs from the Audi FIS World Cup.

“Broadcasting our World cups from Aspen and Beaver Creek live is a great way to promote the thrill of alpine ski racing and build excitement for the 2014 Olympics in Sochi.” Said Olympic Champion Lindsey Vonn, “NBC did an amazing job with the London Olympics and its coverage continued to prove how passionate Americans are for Olympic sports.” 

Key events from the Sprint US Grand Prix at Park City, UT and Copper Mountain, CO will run next day on NBC showcasing new Olympics sports in freeskiing and snowboarding.

 

2012-13 USSA NBC/NBC SPORTS TELEVISION

NOTE: NBC Sports Network programming listed below is confirmed with final times to be announced this fall.

Nature Valley Aspen Winternational, Aspen, CO – Nov. 24-25
NBC: Sunday, Nov. 25 – 1:00 p.m. ET (women’s GS, next day)
NBC Sports: Sunday, Nov. 25 – 2:00-4:00 p.m. ET (women’s SL, LIVE)

Audi Birds of Prey, Beaver Creek, CO – Nov. 30-Dec. 2
NBC: Sunday, Dec. 2 – 1:00 p.m. ET (men’s DH, same weekend)
NBC Sports: Sunday, Dec. 2 – 3:00-4:00 p.m. ET (men’s GS, LIVE)
NBC Sports: Super G TBD

USANA U.S. Snowboardcross Cup/Audi FIS Skicross World Cup, Telluride, CO, Dec. 13-15
NBC: Saturday, Dec. 22 – 3:00 p.m. ET (SX, SBX, next weekend)
NBC Sports: Team SBX, time TBD

Sprint U.S. Grand Prix, Park City, UT, Dec. 21-22
NBC: Sunday, Dec. 23 – 2:00-3:30 p.m. ET (ski/SB halfpipe, next day)
NBC Sports: Halfpipe skiing, time TBD
NBC Sports: Halfpipe snowboarding, time TBD

Visa U.S. Freeskiing Grand Prix, Copper Mountain, CO, Jan. 11-12
NBC: Saturday, Jan. 12 – 2:00 p.m. ET (halfpipe/slopestyle, next day)
NBC Sports: HP/SS Freeskiing, time TBD

Sprint U.S. Snowboarding Grand Prix, Copper Mountain, CO, Jan. 9-12
NBC: Sunday, Jan. 13 – 3:30 p.m. ET (next day)
NBC Sports: HP/SS Snowboarding, time TBD

USANA U.S. Freestyle Cup, Lake Placid, NY, Jan. 17-19
NBC: Sunday, Jan. 20 – 3:00 p.m. ET (moguls/aerials, next day)
NBC Sports: Moguls, time TBD
NBC Sports: Aerials, time TBD

Visa Freestyle International, Deer Valley Resort, Park City, UT, Jan. 31-Feb. 2
NBC: Saturday, Feb. 9 – 2:00 p.m. ET (moguls, next weekend)
NBC Sports: Aerials, time TBD

Sprint U.S. Grand Prix, Canyons Resort, Park City, UT, Mar. 1-2
NBC: Saturday, Mar. 9 – 12:30 p.m. ET (SX, SBX, next weekend)
NBC Sports: Skicross, time TBD
NBC Sports: SBX, time TBD

Nature Valley U.S. Alpine Championships, Squaw Valley, CA, Mar. 20-24
NBC: Sunday, Mar. 24 – 12:00 p.m. ET (same weekend)

U.S. Freestyle Championships, Heavenly, CA, Mar. 29-31
NBC Sports: TBD

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