Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski and active mountain lifestyle apparel, and premium beer brand, Carlsberg Canada, have inked a three-year partnership aimed at the strategic cross promotion of each other’s products in North America.
Both brands couldn’t be more excited to join forces since what can be better than finishing a day of great skiing with none other than a delicious bottle of Carlsberg Canada beer to celebrate and kick back with friends.
The iconic brands will roll out their partnership with collaborative grassroots marketing campaigns that drive deep engagement between their audiences to foster cross-promotion, including shared advertising and a focus on event-based activations.
Spyder and Carlsberg are one of, if not the top brands of their kinds in the world currently. Spyder, launched in 1978, is the world’s leading skiwear and mountain-based apparel brand. Carlsberg is one of the leading brewery groups in the world selling over 30 billion bottles of beer in 2011.